Different socio-economic groups belonging to different parts think differently. Various aspects of human behavior need to be addressed to learn about people and societies, so that products and services that cater to various needs can be designed.

We conduct research in two formats:

Social research helps industries in gaining customer satisfaction by giving them useful insights into customer behavior's, this leads to business growth and higher profitability of the firms. Recognized in its role in evaluating policy and offering practice-based interventions about “what works”. Knowing your customers would ease in designing the products and services accordingly, it decreases marketing efforts as the target-audience and their preferences are already known.