Market survey is the analysis of the market for a particular product/service which includes the investigation into customer inclination. Market surveys are tools to directly collect feedback from the target audience to understand their characteristics, expectation and requirements, which helps you plan your strategies, perfect your marketing campaigns, keep track of your competitors’ performances, minimize losses and spot business opportunities.

With accurate survey analysis, you can follow current industry trends, forecast pit falls and reach out to the target markets with better offerings. Using market research strategy you can gain insights into your target consumers age, gender, location, occupation, etc. This crucial consumer information can be used to tailor your marketing campaigns for quality leads and maximum conversion a market survey can be conducted through multiple channels such as online surveys, in-depth interviews, focus groups and more.

Najmi is the best resource for determining what market research methodology to use in order to meet your business objectives. We analyse drivers of customer satisfaction and dissatisfaction with your current customer base to determine what is working and what can be improved. Depending upon the level of reporting requested by the client, a market study research report may include an executive summary, recommendation, an info graphic, customer personas and appendix of question-by-question result. Our team has the expertise and tools to design a robust market research study, as a right fit for your business.