A Go-to-market (GTM) is the strategy to plan for targeting the customer pain points with the right sales and marketing process, so you can grow business at the optimum pace. For a new business an inappropriate GTM strategy leads to years of slower growth because of incorrect pricing, marketing channels, sales process and many other factors. It is basically a plan of an organization, utilizing their resources who deliver value proposition to customer and achieve, competitive advantage.

A Go-to-market (GTM) can give you an edge over others, say while launching a new product or services, re-launching your company or brand or even moving a current product into new geographies. A good GTM strategy generally identifies a set of target audience, include a marketing plan and outline sales strategy. While each product in the market will be different, a Go-to-market (GTM) strategy should identify market problem and position the product as a solution.

Najmi will benefit you develop an effective and pragmatic Go-to-market (GTM) that is rooted in a deep understanding of your customers. We combine deep functional expertise in sales, marketing, pricing and product management with the rich collection of tools and benchmark, we address the key organizational issues, essential to make sure you achieve and sustain great results.