Customer pain points can be defined as a specific problem your customer or prospect experience during all the interactions across different touch points. Business, no matter big or small, it needs to put in efforts in order to identify Costumer pain points to acquire or retain customers by developing a friction less experience.

For you Najmi uncovers Costumer pain points which ultimately effects both your sales and marketing strategy as figuring out the prospect’s pain points so that business can tailor their pitch and upgrade their product or services according to market fluctuations, demand and needs.